In the Ever-Shifting World of Social Media, Video Reigns Supreme

How to post video on Bluesky is becoming a common question as the platform grows. While TikTok, Instagram Reels, and YouTube Shorts dominate short-form video, Bluesky now supports native video—giving marketers an early chance to repurpose clips, test formats, and build community without heavy algorithm pressure.

Originally launched as a decentralized alternative to X (formerly Twitter), Bluesky has built a passionate early-stage community—and now, it offers native video support. For marketers, this is a golden window: less noise, more curiosity, and the chance to establish your brand voice before the platform matures.

This guide covers everything you need: video specs, discovery mechanics, cross-posting workflows, automation tips, graphic inspiration, and timing strategies.

👉 Related reads:

Can You Post Video on Bluesky? ✅

Absolutely. Bluesky rolled out video uploads in 2024, then expanded length limits in 2025 from 60 seconds to 3 minutes. You can post natively via mobile or desktop, and videos autoplay in the feed—just like other major platforms. Learn more at bsky.app and the open protocol at atproto.com.

We had to get in on the video action too — Bluesky now has custom feeds for video!

Bluesky also supports community-created custom feeds, including video-focused ones, which can help niche audiences discover you.

Options for marketers:

  • 📱 In-app upload (just like sharing a photo).

  • ⚙️ Schedule with dlvr.it for hands-free cross-posting.

  • 🎬 Mix formats—quick snappy clips or slightly longer explainers/testimonials.

👉 Think of Bluesky video like early Twitter video: simple, authentic, and built for conversation, not algorithm gaming.

Bluesky Video Specs (Quick Reference) 📊

Here’s what you need to know at a glance:

Spec Details
🎞️ Max Length Up to 3 minutes
💾 Formats MP4 (recommended), MOV, WebM, MPEG
📂 File Size No limit per file; 10 GB/day total
📺 Resolution 1080p recommended
📐 Aspect Ratios 9:16, 1:1, 16:9
🎥 Videos per Post 1
📝 Accessibility Captions/subtitles supported
🔄 Autoplay On by default (user can toggle off)
✉️ Requirements Verified email; optional content tags

💡 Pro Tip: If you’re already creating TikToks, Reels, or Shorts, you can repurpose them here with minimal adjustments.

Discovery & Engagement on Bluesky 🔍

Unlike TikTok or Instagram, Bluesky doesn’t push content through one central “For You” feed. Instead, discovery happens through community-curated feeds:

  • 📰 Default timeline: Videos appear alongside text and images.

  • 🎯 Custom feeds: Niche-specific streams (sports, memes, marketing).

  • 📱 Swipe-style feeds: Developer add-ons mimicking TikTok’s endless scroll.

✨ Marketing Insight: Engagement here is community-driven, not algorithm-driven. That means hashtags, niche feeds, and genuine captions matter more than ever.

Best Practices for Marketers 🏆

Bluesky’s video ecosystem is still fresh. Here’s how to stand out:

  • Short and Sweet: Target 15–90 seconds even when you have 3 minutes.

  • Vertical is King: Use 9:16 format for mobile-first viewing.

  • Conversational Captions: Use a friendly tone and invite questions.

  • Hashtags: 2–4 relevant ones = visibility without clutter.

  • Thread Follow-Ups: Add context, story behind the video—keep engagement rolling.

How to Post a Video on Bluesky (Step-by-Step) 📲

  1. Update your app (video launched with v1.91).

  2. Verify your email (required).

  3. Tap Compose ✏️.

  4. Add caption + hashtags.

  5. Tap Media 🎥 and select video.

  6. Add captions/subtitles (upload .vtt or burn in).

  7. Apply content labels if needed.

  8. Tap Post—video autoplays in feed.

Automate Video Cross-Posting with dlvr.it ⚡

Manually uploading to every platform? Big time sink. That’s where dlvr.it comes in:

  • 🔄 Auto-publish your TikToks, Reels, or Shorts to Bluesky.

  • 📅 Maintain a consistent posting schedule.

  • ⏰ Free up time for creative strategy, not busywork.

👉 For a primer, read: What is Bluesky?

dlvr.it best Bluesky automation tool

Native Upload vs. Link Post 🎬🔗

Video Type Pros Best For
🎥 Native Upload Autoplays in feed, custom feed eligible, high engagement In-platform growth
🔗 Link Post Sends traffic to YouTube/Vimeo, builds subscribers External monetization

👉 Marketer’s takeaway: If you want engagement, go native. If you want traffic, share links. Many brands do both strategically.

Best Times to Post Video on Bluesky ⏰

Because Bluesky is new, exact data is limited. But general patterns apply:

  • 🌞 Midday (11 am–2 pm): strong for B2B/office audiences.

  • 🌙 Evenings (7–9 pm): strong for consumer brands.

  • 🌍 Active hubs: North America + Europe.

  • 🧪 Test & learn: Try different slots, track engagement, and refine.

Measuring Video Performance on Bluesky 📈

Right now, analytics are simple: views, likes, reposts, replies.

➡️ Engagement Rate Formula:

(likes + reposts + replies) / views

  • 💡 Track engagement % over time.

  • 👂 Read replies for sentiment + insights.

  • 📊 Compare Bluesky vs TikTok/Reels to spot where your content resonates.

Expect richer analytics and monetization tools as the platform matures.

Limitations & Opportunities ⚖️

Today’s Limitations:

  • Smaller audience than TikTok/Reels.

  • Upload caps: 10 GB/day, 25 videos/day.

  • No ad targeting yet.

Opportunities:

  • 🌟 Early-mover advantage—fewer competitors = more visibility.

  • 💬 Community discovery—grow trust in niche feeds.

  • 📈 Future growth—ads, monetization, deeper analytics are coming.

Final Thoughts 🌐

Bluesky video is still new—but that’s your advantage. You can stand out, experiment, and grow alongside the platform.

✅ Stick to specs (3 minutes, MP4, 1080p).
✅ Focus on authentic, community-friendly captions.
✅ Automate cross-posting with dlvr.it.
✅ Track, refine, and adjust.

👉 Ready to start? Upload your first Bluesky video today, join the conversation, and claim your early-mover edge.

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