Today we’re pleased to announce a new service: Social Demographics. Our Social Demographics service provides critical insight into the demographic make up of your social audiences.’s social demographics service tells you a rich story about your loyal users, and helps you understand who is reading your content. For each of your social networks, provides a demographic profile of your audience, including percentage composition by Gender, Age, Income, Education, Ethnicity and Children in Household. We also compare your audience composition to the internet average – and deliver a clear picture of how your audience stacks up to the internet at-large.

This new service delivers actionable data for media sellers, marketers and agencies.

Media Sellers:

    Guides social publishing efforts and provides comprehensive understanding to better represent your properties to advertisers.

Marketers: Gain valuable insight into the audience segments most engaged with your brand and offers and their impact on the conversion funnel.

Agencies: Make more effective media planning decisions and improve media efficiency to attract look-a-like audiences. social demographics