7 Statistics That Can Raise Your Facebook Engagement Rate (Infographic)
Looking for new tips on how to stay current and engaged on social media? Check out the following 7 statistics that can raise your social media engagement rate.
1. Add Photos
Photo posts get 39% more interaction
According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. Taking it one step further, whether you are reaching consumers or a business audience, video is also a powerful tool to communicate with your audience and influence their purchase decision.
- 60% of consumers will spend at least 2 minutes watching a video that educates them about a product they plan on purchasing
- Consumers are 64% more likely to purchase a product after watching an online video.
- 96% of IT decision makers and tech buyers watch videos for business
- 75% of executives watch work-related videos on business websites once a week
Source: Social Media Today
We have written quite a few posts on the importance of photos and video in your social media posts. Whether you are a local coffee shop, real estate agent or a brand manager, dlvr.it can help you share and schedule your images. Here are a few tips and best practices to help you better post images, photos and video on social media:
2. Be Concise
Shorter posts get 23% more interaction
We’ve read that posts below 250 characters can get you 60% more engagement. However, equally important, is the headline. According to copyblogger.com, 80% of readers won’t make it past the headline. Check out this blog post on: 9 Irrefutable Laws for Writing Irresistible Headlines. If you’re optimizing for SEO keep the headline at 65 characters max. Google shows only the first 65 characters of a title.
3. Use Emoticons
Posts with Emoticons get 33% more comments, get shared 33% more often, and get liked 57% more than posts without emoticons
I’m so happy; I just can’t stop myself :}
4. Post on Thursday & Friday
Thursdays & Fridays have 18% higher engagement rates
While posting on Thursday and Friday is generally a good rule of thumb, you know your audience best. The key is to find the peak times of day that have potential for the greatest impact from your posts. Use the schedule below taken from the Secrets of a Killer Blog Post as a general but good guideline:
A HubSpot survey found that business and publishers that schedule social media updates generate 3 times as much activity compared to those who don’t schedule content. Without proper scheduling, updates are compressed to only when you are online, causing you to miss visitors or potential customers who are active at entirely different times of day than you.
Other Ways to Pull Your Readers In:
5. Post Questions : “Question posts get 100% more comments”
6. Run Contests: “35% of fans like a page to participate in a contest”
7. Give Coupons or Discounts: “42% of fans like a page to get a coupon or discount”
Trying to increase your Facebook page’s reach? Check out the full infographic on Making Your Facebook Posts Matter: 7 Statistics that Can Raise Your Engagement Rate.