Cross-Posting – Why You Need It

The crossposting trend is here to stay. In fact, cross-posting on social media is predicted to become even more popular in 2023. There are several reasons why this is happening. First off, social media platforms like Facebook, Twitter, Instagram, and LinkedIn are becoming increasingly difficult to navigate. As a result, people are turning to third-party apps to help them manage their accounts and find what they want.

Another reason why we’re seeing more crossposting is because of how easy it is to do. Simply copy and paste your content into a form on another site, hit send, and voila — done. This saves you the hassle of writing entirely new posts.

Finally, there’s the issue of audience fragmentation. People are spending less time on individual social channels and more time in groups. For instance, users spend about half of their time on Facebook and Instagram, while they spend almost three times that amount on Snapchat. If you want to reach the same audience on every social media network, you might end up reaching too many people. However, by posting your content on multiple sites, you can target specific demographics and reach a wider range of people. That’s the advantage of cross-posting content.

What is Cross-Posting?

Cross-post refers to sharing identical content across multiple platforms. For example, if you write about a topic, you might want to publish it on social media sites like Facebook and Twitter. You could also copy the same article to Medium, LinkedIn Pulse, Quora, Reddit, etc. This helps you reach a wider audience since each site typically attracts different kinds of readers, and it’s essential to your overall social media strategy.

The term “cross-post” came into use around 2010. Before that, people used the phrase “copy and paste.” Today, many people call it “social media marketing” or “cross-promotion”, but technically speaking, it’s still called cross-posting.

Benefits of Cross-Posting

Cross-post is one of the most effective ways to expand your audience and gain traffic with minimal effort. But like anything else, there are pros and cons to consider before jumping into the fray. In this article, we’ll discuss what cross-posting is, how to choose the best times to do it, and some tips for avoiding common pitfalls.

There are numerous advantages to cross-posting. One big advantage is that it allows you to reach a wider audience than you’d normally see on each individual channel. Another benefit is that it saves time because you’re not writing separate pieces of content for each medium.

But there are some disadvantages to cross-posting. First, you’re likely to lose control over your original content. When you cross-post, you give up editorial control over the content. If you’re worried about losing control, you can always use automation tools to help you manage the process.

Another disadvantage is that it might make your content look spammy. While it’s true that people generally trust brands more than individuals, this doesn’t mean they want to read everything posted by someone they’ve never heard of. So while cross-posting helps you build relationships with influencers, it can make your content seem annoying if the same readers see your exact content across numerous platforms.

Choosing the Best Times to Do Cross-Posting

When should you cross-post? The answer depends on your goals. There are two main types of cross-posting:

Cross-Promote Your Social Content

If you want to promote your own content, you have several options. You can post it on all the major social networks at once, which will get your content seen by as many people as possible. Or you can wait until you have something new to share, then cross-post it on all the major networks.

Promote Other People’s Content

If you want to promote other people’s content, you need to be careful when choosing the right time. It’s important to remember that people don’t necessarily follow everyone who shares their content. They may only follow certain accounts based on their interests.

Here are some things to think about:

1. How much time will you save?

If you have a lot of content already written, then you don’t need to worry about saving any time. Just go ahead and publish it all at once.

2. What kind of content would you like to share?

You may want to focus on specific types of content. For example, if your business sells products, you probably want to focus on product reviews. Or maybe you sell services, so you want to focus on case studies.

3. Are you looking for new audiences?

If you’re trying to grow your audience on social accounts, then you may want to focus on reaching new audiences. For example, you might want to target people who aren’t following you yet.

4. Are you looking to increase engagement?

If you want to drive more comments, likes, shares, etc., then you may want to try cross-posting during peak hours. Social media users tend to spend more time online in the evening and early morning.

5. Do you want to get featured?

If you want your posts to appear higher in search results, then you may want them to show up first when users type certain keywords.

6. Do you want to promote other content?

If you want your content to stand out from others, then you may want it to appear above the fold (the top of the page).

7. What’s the goal of your campaign?

If you’re doing cross-posting as part of an ad campaign, then you’ll want to choose times when people are most likely to click ads.

8. Is your goal to generate leads?

If you want people to visit your website after reading one of your articles, then you may want your content to appear near the top of the list.

9. Does your content fit well with other content?

If your content fits well with another piece of content, then you may want both to be published together. This way, readers won’t have to scroll through two different pages to find what they’re looking for.

10. Will your post be useful to anyone else?

If you’re posting something that only applies to you or your company, then you may want just to publish it yourself. But if you’re sharing information that could be helpful to others, then you may consider cross-posting.

11. Can you afford not to do it?

The last thing you want to do is waste money on advertising. If you’re going to invest in cross-posting, then you may want to do it right. That means investing in quality content and using high-quality images. You also want to use the best times to do it.

Cross-Posting Mistakes

A cross-post is when you share one piece of content on multiple social media channels. You might do it because you want to reach a wider audience, or maybe you just don’t know how to properly optimize each channel separately. Either way, there are some things you need to keep in mind before hitting publish.

First off, avoid posting the same content on different networks. If you do, you run the risk of having someone else scoop up the traffic and rankings. This is especially true if you

Best use a third-party tool like to schedule posts. These tools automatically push out content to every network you choose, meaning you could end up accidentally duplicating content.

If you decide to cross-post, make sure you’re doing it correctly. Make sure you’ve optimized each individual post for each network. For example, if you’re writing about a specific topic, make sure you include keywords related to that topic. Then, add those keywords into the description of your post. Finally, check the analytics to see what type of traffic you’re getting from each network.

Cross-Posting Practices

Cross-posting is one of the most powerful tools in your marketing arsenal. By sharing content across different channels, you reach a wider audience and increase your chances of being seen. However, it’s important to remember that cross-posting isn’t just about reaching people outside of your niche; it’s also about making sure the content you share resonates with those within your target audience. If you don’t know what works best for your brand, we’ve got some tips to help you find out.

1. Know What You Want To Achieve

Before you start posting across platforms, take a moment to think about why you want to do it. Do you want to build awareness around your blog? Are you looking to boost traffic to your site? Or maybe you want to gain exposure to potential customers. Whatever your goals are, make sure you understand them before you begin cross-posting. This will allow you to focus your efforts and avoid wasting time and resources.

2. Choose A Platform That Suits Your Brand

When choosing a platform to cross-post on, consider whether it aligns with your overall branding strategy. For example, if you sell products online, Facebook might be a better fit than Twitter because it allows you to connect directly with your customer base. On the flip side, if you sell digital goods like eBooks, YouTube might be a better choice because it offers video content.

3. Determine Which Content Is Relevant

Once you’ve chosen the platform you want to use, determine which pieces of content are most relevant to your audience. When you’re building up your following, you’ll likely want to stick to topics that interest your followers. But once you’ve built a large enough following, you can branch out into areas that aren’t necessarily related to your brand.

Cross-Posting Social Media Tools

Cross-posting software lets you schedule multiple social media posts across multiple platforms simultaneously. This saves you time and increases your reach. You can even set up custom rules to make sure certain types of posts are posted to specific networks.

The best cross-posting tools allow you to customize your posts based on the network and audience. For example, you might want to use a tool that automatically changes the link text depending on whether it’s being shared on Facebook, Twitter, LinkedIn, Pinterest, etc. Some tools let you add a call to action button to the end of your post, while others don’t.

You can track metrics like engagement to see what works best. Engagement rates vary widely from one type of post to another. Posts that include images tend to do much better than those without. Links tend to perform better than videos. And some posts just aren’t very engaging, no matter what you do.

Cross-Posting Checklist

Crossposting is sharing one post across multiple social media channels. You might think it’s just another way to promote your posts, but there are some important things to consider before jumping into the fray. Here are some tips to help you make the most out of your crossposts.

1. Know Your Audience

You don’t want to publish something that won’t resonate with your audience. If you’re trying to reach people outside of your niche, it might be better to focus on building up your following organically rather than relying on paid ads.

2. Choose the Right Platform

There are many ways to crosspost, and each platform has its advantages and disadvantages. Facebook and Twitter are great places to start because they’re free and easy to use. However, Pinterest is perfect for visual content like infographics and videos, while Instagram is best for photos.

3. Be Prepared

Before you begin publishing, make sure you know what you’re doing. Read our guide to crossposting to learn how to prepare for success.

Cross-Posting Advantages vs. Limitations

Cross-posting is one of those things that sounds good in theory but doesn’t always work out in practice. If you’re thinking about posting something on Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, etc., it might help to consider whether there’s really a benefit to doing so. Here are some pros and cons to keep in mind.


  • You’ll reach more people.
  • People like seeing different types of content.
  • You’ll build relationships with influencers.
  • Save valuable time.


• Some social media sites don’t allow cross-posting.

Cross-Post Everything

Each social network has its own specific audience and purpose. Some are more about sharing information, while others focus on connecting people. If you’re posting too much across multiple networks, it could hurt your overall reach. Instead, choose what works best for your business. Here’s how to decide where to spend your limited time and resources.

Posts in Advance

Cross-posting lets you share your great content across different channels without having to create new blog posts or edit existing ones — it saves you time. To do this, you simply copy/paste the URL into the post editor of the channel where you want to publish it. You can schedule posts ahead of time at peak posting times so you don’t miss out on traffic.

Many social media scheduling tools allow users to share content across multiple networks. These tools make it easy to share content across Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, YouTube, and even WordPress sites.

Each Platform’s Posting Rules

Each social media platform has different rules about what types of posts are allowed. Before you post anything, make sure you review each one. Here are some examples of things that might violate Facebook’s terms of use:

• Spamming

• Using profanity

• Sharing copyrighted material

• Promoting hate speech

• Threatening violence

• Harassing others to Post on Facebook and Instagram

Cross-Posting = More Social Media Engagement

Facebook and Instagram are two popular social media platforms that allow you to connect with friends, family, and followers. While it might seem like a simple task, there are many things to consider when crossposting between the two sites.

The most important thing to know about crossposting is that it’s not always possible. When you post something on one site, it won’t automatically show up on another. For example, if you upload a photo on Instagram, it won’t automatically appear on Facebook. You’ll need to manually copy the link to the image and paste it into the Facebook post, or use a management tool.

Another consideration is whether or not you want to use hashtags. If you do choose to use hashtags, make sure to include them in both places. This way, people searching for those specific terms will find your posts.

Finally, make sure to check the “Post on Facebook” box before publishing. This option allows your post to go live on Facebook even if you don’t publish it on Instagram. Without it, your post will only be published on Post on Facebook and Twitter

Facebook and Twitter are both great platforms for sharing information about yourself and your brand. But how do you post on each one without getting lost in the sea of content? Here are some tips to help you navigate the waters.

1. Choose Your Social Media Accounts

The first step towards posting anything on either site is choosing which platform you want to use. If you’re looking to build a following, then choose a social network where people like you already exist. On the other hand, if you just want to promote something you’ve got coming up, go ahead and pick whichever one seems most appropriate.

2. Set Up Your Profile

After you’ve chosen your platform, it’s time to set up your profile. You’ll want to fill out your name, email address, and phone number. This way, you can contact support if you ever run into trouble. Next, add a cover photo, which will show up next to your posts. Finally, fill out your About section, which includes your location, occupation, and interests.

3. Create Posts

Now that you’ve filled out your profile, it’s time to start creating posts. There are three ways to do this.

Cross-Post on Facebook and LinkedIn

Crossposting on LinkedIn works differently than on Twitter. You must log into Facebook before you post on LinkedIn. You’ll need to remember to always include your Facebook profile link on LinkedIn.

Cross-Post on Facebook and Reddit

Crossposting on Reddit is one way to share content across social media channels. While it might seem like a no-brainer, there are some nuances you need to consider. Here’s how to do it correctly.

1. Choose Your Platform

Facebook and Reddit are very different communities. One is a place where people go to connect with friends, while the other is a place where people come together to discuss topics. When posting, think about what type of content works best on each site. For example, photos work well on Facebook, whereas text works better on Reddit.

2. Customize Your Posts

You want to make sure your posts are customized to fit within the subreddit. If you don’t know much about the topic, start out simple and build up from there.

3. Use Both Sites Simultaneously

Posting on both Facebook and Reddit is a great way to increase exposure across multiple platforms. However, keep in mind that you won’t see immediate results. This is because Facebook and Reddit take 24 hours to update. So, if you wait too long to crosspost, you could miss out on traffic.

Our Social Media Management Tool for Cross-Posting

Social media marketing requires constant attention and maintenance. With everything from Facebook to Instagram to Twitter to Pinterest, it’s easy to lose sight of what you’re trying to accomplish. One way to keep up with all of the platforms while staying organized is to use a cross-platform tool like It allows you to manage multiple accounts simultaneously and offers many different ways to interact with followers.

Summary: What is Cross-Posting on Social Media?

Crossposting is a common marketing strategy used by brands to increase brand awareness and reach customers across multiple channels. But what exactly is it and how does it work? Let’s take a look.

Crossposting is simply posting the same piece of content across several platforms. This could mean sharing the exact same blog post on Facebook, LinkedIn, Twitter, Instagram, etc., or even creating a separate article for each social media channel. For example, you might write one blog post about your product, another about your customer experience, and then a third about your company culture. You could also use a tool like Buffer to schedule posts across different networks.

There are many benefits to crossposting. First off, it saves time and money. By writing one piece of content and publishing it across multiple platforms, you don’t have to spend hours researching, writing, editing, formatting, and promoting every single piece of content separately. Instead, you just write once and publish everywhere.

Increase Your Social Media Performance

Another benefit is that it creates brand awareness. When people see that someone else wrote something similar to what they wrote, they’re likely to think, “Oh yeah, I know him/her. They must be good.” And since they already know you, they’ll probably check out your site too.

Finally, there are some drawbacks to crossposting. One big drawback is that it doesn’t always lead to conversions. If you’ve ever shared a link on Facebook, you may have noticed that most of the traffic coming from that post goes straight to the homepage of the person who posted it. Why is that? Because Facebook isn’t really interested in helping businesses get leads. It wants to help people connect with friends and family. So when you share a link on Facebook, it’s unlikely that anyone will actually click on the link and go to your site.

That being said, crossposting is still a great way to build brand awareness. In fact, according to HubSpot, 70% of consumers trust recommendations from friends and family over paid advertising. So if you’re trying to boost brand awareness and maximum engagement, cross-posting, and advance post-scheduling are definitely worth considering, as they are essential to your social media plan.