Likely, a Retweet strategy is not on your daily to-do list. However, Retweeting is a powerful social media marketing tactic, and properly knowing how to schedule Retweets To Grow Your Audience is an important element in your business’s overall social media marketing strategy.

More than likely, though, if you’re a marketing team of one, retweeting falls to the bottom of your to-do list.

And when you do find time, you probably Retweet in rapid fire. Unfortunately, rapid-fire Retweeting not only annoys your followers but weakens the effectiveness of sending a favorite tweet in the first place.

The Twitter Retweet Strategy No One is Using...Yet!

Fortunately, we’ve found a scalable solution to this problem: Scheduled Retweets

Being able to schedule retweets gives you the opportunity to:

Retweet Icon

  • Take full advantage of the power of the retweet
  • Create a better follower experience for your Twitter Users
  • Have plenty of content to engage readers

What is a Retweet?

Business Coach, Alicia Orre captures the true meaning of the Retweet.

The act of ReTweeting is when you take someone else’s tweet and forward it to your followers while crediting the source.

This RT is seen by you, the person who sent the original message and your followers.

That means their tweet is seen by an entirely new audience. You extend their reach in the Twitterverse, and it paves the way for them to connect with other like-minded tweeters.

You likely have seen the new Retweet icon appear in your Twitter feed highlighted by the green ‘recycling’ looking button.

New Retweet icon

The old-style retweet is just as effective. The difference is the style. It starts with the “via” or “RT:” followed by the Twitter handle of the author – @twitterhandle

Example of Old Style Retweet

The Business Case for Retweeting

When people retweet you, it usually means they think the content of your previous tweet is useful. Therefore, they believe it would also benefit their Twitter followers. By retweeting you, they’ve said “take a look,” and exposed you to all their followers, giving your earlier tweets a greater reach.

With retweets: You can earn new followers, increase your web traffic, better your engagement, increase your brand awareness, and up your direct sales.

In a nutshell, a Retweet is:

1 – A hat tip or high-five to the author (“I like what you wrote.”)

2 – Free PR (you have to earn it!)

3 – A way to get someone’s attention (Twitter alerts the author that you retweeted their tweet)

How to Boost Your Retweets

To increase the probability that you will be Retweeted, there are certain words that you should NOT include in your tweets. Social media scientist Dan Zarrella studied Tweets that get the most retweets.

The list below shows words in Tweet content that got the LEAST retweets:

  • game
  • going
  • haha
  • lol
  • but
  • watching
  • work
  • home
  • night
  • bed
  • well
  • sleep
  • gonna
  • hey
  • tomorrow
  • tired
  • some
  • back
  • bored
  • listening

Tweets that included the following words and phrases got the MOST retweets (powerful twitter engagement technique):

  • you
  • twitter
  • please
  • retweet
  • post
  • blog
  • social
  • free
  • media
  • help
  • please retweet
  • great
  • social media
  • follow
  • how to
  • top
  • blog post
  • check out
  • new blog post

Other Smart Tactics to Boost Your Retweets:

  • Time your tweets to go out when they will get the most visibility: Most retweets happen at 5 PM EST
  • Tweet Image Links: Image Links engagement is 200% higher
  • Put retweet buttons throughout your blog posts so readers can tweet certain phrases they find interesting
  • Add links in your tweets: 56.69% of retweets contain links
  • Quote tweets – Twitter users that tweet quotes have over 40% more followers.
  • Leverage popular hashtags – search for hashtags on Hashtagify

For some time, there has been a debate on whether or not to ask for a retweet.

Social media strategist, Brent Carnduff studied the effects of adding a call-to-action (CTA) in a retweet. His study looked at three things:

  • No Call-to-Action (control group)
  • CTA – ‘Please Retweet’
  • CTA – ‘Please RT’

The study concluded: Tweets that included the ‘retweet’ CTAs collected 72.5% of all retweets.

Retweet Etiquette

We return to social media scientist Dan Zarrella to provide insight into Retweet etiquette in this informative video.

Here are some good rules of thumb to follow when Retweeting:

  • Problem: You just annoyed your followers.Solution: Get the browser add-on and in one click, comment, Retweet and schedule Tweets without leaving Twitter.Step 1. Install the browser add-on. **You will need a account to schedule Retweets.Step 2. Start reading your Twitter feed. You will now see a (little) ‘d’ icon appears below each Tweet. When you find a Tweet to retweet, click the: ‘d’Retweet using browser add-onStep 3. Prepare the Retweet(A) Comment on the Tweet and add “RT: @twitterhandle”(B) Select your Twitter account.(C) Click Add to Queue >> Schedule PostSchedule Retweet using browser add-on (D) Schedule the Retweet for a future date. The Retweet will appear in your Queue. Next, find a few more awesome Tweets to Retweet and schedule.Schedule a Retweet with browser add-on

    Method #2: RSS to Retweet (fastest)

    We discovered a convenient (and FREE) tool to gather a group of Tweets using a Twitter search: Queryfeed.

    With Queryfeed, you can search on a specific hashtag, create an RSS feed from that search, and start scheduling Retweets. Let’s walk through the steps.

    Step 1. Go to Queryfeed and search on a hashtag, Twitter handle or keyword. Click ‘Grab Twitter’ to generate the RSS feed URL.

    For our example, we are searching for public Tweets that contain the hashtag: #socialmedia

    The RSS feed URL looks like this:

    Copy the URL.

    Schedule a Retweet with dlvrit and QueryfeedStep 2. Create a account or log in.

    Step 3. Click the Curate Tab

    Step 4. Add the Queryfeed RSS feed to the search box

    Step 5. Click the ‘+’symbolSchedule a Retweet Step 3-5

    Once pulls the feed; you will see a list of Retweet-Worthy Tweets. makes it super simple to schedule a retweetStep 6. Click the right arrow on a Tweet you would like to schedule.

    (A) Comment on the Tweet and add “RT: @twitterhandle”

    (B) Select your Twitter account.

    (C) Click ‘Add to Queue’ >> Schedule Post

    ***Note: To delete a Tweet, scroll over the top. A delete icon will appear in the upper right.

    Step 7. Schedule the Retweet for a future date. The Retweet will appear in your Queue.

    Next, find a few more Tweets to Retweet and schedule.

FAQ Checklist – Schedule Retweets

When it comes to social media marketing, scheduling retweets is one of those things that people either love or hate. If you’re like me, you probably fall into the former camp. I’m always looking for ways to automate my Twitter account and make sure that I’m sharing relevant information at the most opportune times.

The good news is that there are some pretty simple tools that allow you to do exactly that. Here’s a step-by-step list to schedule your retweets at the perfect time.

1. Create a Tweet Planner

First thing first—you’ll want to set up a planner. This tool helps you decide when you’re going to send out your scheduled tweets. There are plenty of options here, including ones that let you choose whether you’d rather share once per hour, once every few hours, or once per day.

2. Choose Your Tweets

Now that you’ve got a plan, it’s time to start tweeting. Once you’ve selected the type of tweet you want to share, you’ll be able to pick from different types of tweets. These include original tweets, re-tweets, quotes, images, videos, GIFs, polls, and more. You can also add hashtags to each tweet.

3. Pick Your Posting Schedule and Scheduling Options

You have two main choices when it comes to timing: Scheduled and Manual. Scheduled means that you can select a certain time to post, while manual lets you choose whenever you want to post.

4. Set Up a User Account

After you’ve picked your tweets, it’s time to get started. First, sign in to your Twitter account. Then, click the gear icon in the upper right corner of your screen. Finally, click the blue button next to the name of your Twitter account. Twitter settings are actually very easy to use.

5. Edit Your Profile

After you’ve logged in to your profile, you’ll need to edit your settings. Scroll down until you see “Schedule” under “Tweet” in the search column. Click the dropdown menu and select “Scheduled” to begin setting up your timeline.

6. Twitter Scheduling

Now that you’ve created your plan, it’s time for you to start scheduling your Twitter Retweets. Simply go through the steps above again, but instead of selecting “Manual,” select “Scheduled.”

Schedule Retweets Easily From Your Phone with Twitter Apps

Twitter recently introduced native retweeting, letting you schedule tweets from any application on your phone. You can do this by tapping Retweet from within the Tweet screen, selecting the app you wish to use, and choosing how many days ahead you’d like to schedule it. Once scheduled, the tweet will show up in your timeline as soon as it’s posted.

If you don’t want to view all the replies to your initial tweet, you can choose to hide those replies when you schedule your tweet. To do this, tap “Hide Replies,” and select the number of days you’d like to hide replies. Afterward, the reply count will display 0.

The feature is available on both iPhone OS 8 and later and Android KitKat and later versions.

Recap: Scheduling Retweets

So now that you know how to schedule retweets, what should you do? Well, if you’re looking to increase engagement with your followers, then you might consider setting up a preset schedule through for scheduling them throughout the week. If you’re trying to boost brand awareness, then you may want to schedule them during peak times. Either way, you’ll find that scheduling retweets is an incredibly useful tool.