How to Post Videos on Threads: Tips, Tags & Specs

Wondering how to post videos on Threads? Threads moves fast and talks casually—which is exactly why short, helpful clips thrive here. Think quick how-tos, behind-the-scenes moments, and product demos that feel like you shot them five minutes ago (because maybe you did).

This guide covers what’s unique about Threads video, the specs you need, how to post (mobile + web), native scheduling, discoverability with topic tags, accessibility, analytics, and creative ideas—plus ready-to-use graphics prompts.

👉 Related reads on dlvr.it:

• How to post videos on X/Twitter
• Bluesky video guide
• Threads vs. Instagram (what to post where)

Why Threads video matters right now 🚀

TL;DR: It’s the easiest place to turn lightweight clips into real reach and replies.

• ⚡ Lower friction, higher velocity. Compose on mobile or web and post in under a minute—no heavy edit required.

• 🗓️ Cadence without chaos. Native scheduling lets you plan launches and series so your audience knows when to expect you.

• 🧾 Depth on demand. Pair a 20–60s clip with a long-form text attachment (up to 10,000 chars) for steps, links, and FAQs—great for saves and clicks.

• 🎯 Discovery that fits your niche. Topic tags + reply threading help the right people find and discuss your video—early-mover advantage means less noise.

• 🌐 Future-proof reach. Opt-in fediverse sharing is rolling out, opening new surfaces beyond Threads.

30-second play: Post a result-first 30–45s clip → add 1–3 topic tags → reply to your own post with the full steps + links → schedule part 2 for 48 hours later.

Quick answer: Can you post videos on Threads? ✅

Yes. Threads supports video posts on mobile and web.

The flow: Compose → add video (MP4/MOV) → caption → add topic tags → Post.
Posts can include links. Threads originally launched with 500 characters and now supports attached text blocks up to 10,000 characters beneath a post, if you need more room.

Threads video specs (cheat sheet) 📊

Handy ratios: 9:16 (1080×1920) · 4:5 (1080×1350) · 1:1 (1080×1080) · 16:9 (1920×1080).

Repurpose workflow (Reels/Shorts → Threads) 🔁

1. Pull source (original clip).

2. Trim to 20–60s; remove other-platform watermarks.

3. Add captions (burned-in or sidecar).

4. Export vertical 1080×1920 (or 4:5/1:1 if needed).

5. Rewrite caption for Threads’ casual tone; add 1–3 topic tags.

6. Reply to your own post with steps/links; schedule part 2.

How to post a video on Threads (mobile + web) 🧭

Mobile (iOS/Android)

1. Tap + (composer)

2. Add video (trim if needed)

3. Write your caption (front-load keywords)

4. Add topic tags (tap #; 1–3 specific tags are plenty)

5. Post or Schedule

Web (threads.net)

1. Compose a new post

2. Upload your video

3. Caption + 1–3 tags

4. Post or Schedule

About tags: Threads uses topic tags (cleaner than hashtag soup) to aid discovery. Keep them specific and human-readable.

Scheduling: keep a steady rhythm 🗓️

• Native scheduling exists on Threads (mobile + web). Compose → “…” → Schedule → date/time. Manage scheduled posts in Drafts. Reports note up to ~75 days ahead; replies can’t be scheduled.

• Prefer a cross-network workflow? Keep cadence consistent using dlvr.it across your other channels.

Accessibility & polish ♿

• Caption any spoken audio (burned-in or sidecar).

• Add alt text to images and videos (look for the Alt option).

• Keep overlay text high-contrast and away from edges.

Brand standards (quick hits):

• Aim for AA contrast (~4.5:1); avoid pale text on white.

• Keep on-screen text ≥28 px for legibility.

• Don’t rely on color alone for meaning; use icons/labels.

• Avoid flashing effects; keep cuts smooth.

Compliance & rights ⚖️

• Use music you have rights to (or platform-provided libraries).

• Disclose #ad or #gifted when applicable.

• Get permission for faces/workspaces; blur sensitive info.

• Respect brand/trademark guidelines in overlays and tags.

Make it discoverable (topics/tags) 🔎

Treat tags like labels on drawers—specific beats generic:

• Use 1–3 tags tied to the content, not your brand name.

• Write them like natural topics (“latte art tips”, “grout sealing”).

• Reply to your own post with a short resource list or mini-FAQ to spark conversation.

Best practices for Threads video 🏆

• Lead with the payoff in the first 1–2 seconds; then show steps.

• Design vertical (9:16) and for sound-off viewers (crisp captions).

• Front-load keywords in captions; keep them human.

• Add one clear CTA (“Get the checklist,” “See full tutorial,” “Shop the set”).

• Thread your post: reply to yourself with extra context, links, or a mini-FAQ.

• Cross-post smartly: same clip; adapt the caption tone for Threads.

Creative prompts by industry 🎨

• E-commerce: “Unbox & set up in 30s,” “3 ways to style ___,” “Before/After: closet refresh.”

• Food & Bev: “5-ingredient ___ in 45s,” “Don’t do this—do this,” “Plate-like-a-pro (3 steps).”

• SaaS/B2B: “Fix ___ in under a minute,” “3 settings to switch on today,” “What changed after we shipped ___.”

• Beauty/Wellness: “Morning routine in 4 moves,” “The 60-second mask test,” “A lip shade that works on everyone.”

• Home/DIY: “Grout sealed in 3 steps,” “Weekend paint hack,” “Pick the right drill bit.”

• Events/Creators: “What I’d do differently next time,” “Packing list in 20s,” “BTS shot list.”

Hook formulas that work on Threads 🎯

• “3 ways to ___ in 30 seconds”

• “Before/After: ___ (how we got here)”

• “Watch me fix ___ in under a minute”

• “Stop doing X. Do this instead →”

Caption templates (copy/paste) ✍️

• Tutorial: “How to ___ in 3 steps: 1) ___ 2) ___ 3) ___. Full list → [link].”

• Product demo: “What this does in 20s: ___ → ___ → ___. Details/FAQ → [link].”

• BTS: “We filmed this in one take: ___, ___, ___.”

Analytics: what to track (and quick formulas) 📈

Threads’ Insights have expanded—expect likes, replies, quotes, reposts and views; some metrics may still show “in development” for certain accounts.

Simple formulas

• Engagement rate = (likes + replies + reposts + quotes) ÷ views

• Amplification rate = reposts ÷ views

• Conversation rate = replies ÷ views

No views yet? Track (likes + replies + reposts + quotes) post-to-post and week-over-week until view counts populate.

Native video vs. link post 🎬🔗

• Native video autoplays and feels seamless—usually higher in-feed engagement.

• Link posts are best when you need off-platform traffic (blog/YouTube/store).

Takeaway: If you want Threads engagement, go native. If you want traffic, use a clear link (or post a native teaser with a CTA).

Threads vs. Instagram: where each video belongs 🧭

Short answer: use both, but match the job to the platform.

• Threads: quick tips, conversational demos, “show it now” moments, lightweight launches.

• Instagram: polished reels, evergreen product explainers, collabs, and paid amplification.

Deep dive: Threads vs Instagram → https://dlvrit.com/blog/threads-vs-instagram/

Troubleshooting uploads 🛠️

• File rejected/too big: Target ≤1 GB, H.264 MP4/MOV; trim length.

• Soft/blurred: Export 1080×1920, moderate bitrate (avoid over-compression).

• Muted/no captions: Confirm AAC audio; ensure captions are burned-in or provided as a sidecar.

• Text cut off: Keep overlays inside safe margins; test on a phone before posting.

Pre-post checklist ✅

• Hook in first 1–2s shows the result

• Text overlays high-contrast, safe margins

• Captions on (burned-in or sidecar)

• Alt text added (concise, descriptive)

• 1–3 topic tags (specific, human)

• Clear CTA (“See full tutorial,” “Get the checklist,” “Shop the set”)

• UTM link added (see template below)

• Scheduled at a consistent slot (e.g., 11:30a Tue/Thu)

A/B testing plan 🧪

Run each test for 7–10 posts before calling a winner:

• Hook: Question vs. command

• Caption length: ≤120 chars vs. 250–400 chars

• Cover frame: text overlay vs. clean frame

• Tag strategy: 1 specific tag vs. 3 mixed tags

• CTA: “Save for later” vs. “See full tutorial”

Track engagement rate and conversation rate.

Analytics tracker (copy/paste table) 📊

ER = (likes + replies + reposts + quotes) ÷ views
Conversation rate = replies ÷ views

Comment macro (reply to yourself) 💬

Use this as your self-reply right after posting the video:

Steps & links:

1. ___ 2) ___ 3) ___
   Full tutorial → [link]
   Tool list → [link]
   Got Qs? Drop them here and I’ll film a part 2.

?utm_source=threads&utm_medium=organic&utm_campaign=video_{{topic}}_{{yyyymmdd}}&utm_content={{variant}}

/blog/grout-sealing-guide?utm_source=threads&utm_medium=organic&utm_campaign=video_grout_20250907&utm_content=hook-a
/shop/milk-frother?utm_source=threads&utm_medium=organic&utm_campaign=video_latte_20250907&utm_content=demo

7-day starter plan (content calendar) 🗓️

FAQ ❓

Best video length for Threads?
Start with 20–60s. Go longer only when the story needs it.

How many tags?
Use 1–3 specific topic tags. Skip generic hashtag soup.

Why reply to myself?
It threads context, boosts conversation, and gives you a place for links/steps without cluttering the main caption.

Posting times?
Pick 1–2 consistent windows your audience checks daily and test for 2–3 weeks (e.g., 11:30a and 8:00p local).

When to link out vs. native?
Native for engagement; link when traffic is the win—often as a self-reply.

Final Thoughts 🧵

Threads video = quick value + low friction. Show the result fast, keep it vertical, write captions for humans (and search), then schedule, measure, and improve.

✅ Stick to specs (≤5 min, MP4/MOV, ≤1 GB; vertical 9:16)
✅ Front-load the hook; design for sound-off with captions
✅ Use 1–3 topic tags and a clear CTA
✅ Batch and schedule to keep cadence
✅ Track engagement rate, iterate weekly

👉 Ready to start? Post your first Threads video, schedule the next three, and claim your niche before the feed gets noisy.