Social media is now the norm. Everywhere we turn, a high-ranking businessperson, blog, or magazine is pressuring us to replace traditional, “outdated” marketing methods with cutting-edge social media techniques. And without question, there is a lot to be said for social media’s brief yet transformative history. But if you’re like most marketers, you likely use some combination of search, display, and email marketing. These mediums have fueled your business with sales and leads for years. Is it not a bit hasty to suggest that we all ditch these proven mechanisms in favor of Facebook pages and Twitter feeds?

If you’re like most individuals or businesses, building a social graph for your brand might seem like a very inexact science. The advice…

Doing a bit of catch-up on reading while watching one of my favorite quarterbacks – Brett Favre. I am a Packer fan but…