46% of your customers rely on social media when making a purchase decision (Infographic)

If you think social media is “just another thing I have to add to my to do list,”  take a look at the numbers. The data shows your time will be well spent with a bit of focus and good time management.

A few highlights:

• 46% of your customers rely on social media when making a purchase decision
• Businesses with 51 to 1oo Twitter followers generate 106% more traffic than those with 25 or fewer followers
• 71% of social media users are more likely to purchase from a business they are connect with