Make Contests Key to Your Social Media Strategy
Contests as a way to capture audiences and foster engagement with brands predates the internet by decades. The iconic McDonald’s Monopoly game of 1987 cleverly combined the…
How Social Listening Can Take Your Strategy to the Next Level
Social listening means strategically tracking, analyzing, and responding to conversations about a brand or industry on social media. It’s more than just monitoring mentions and comments. It’s…
7 Social Media Marketing Trends to Watch in 2024
In 2023, as the number of social media users has grown to nearly 5 billion, we’ve seen lots of significant changes. Most well known, of course: Twitter…
Six Brand Strategies to Reach Your Target Audience On Mastodon
Mastodon has emerged as a platform that stands out, with a decentralized architecture that differentiates it from the standardized models of the established social media giants. Launched…
8 Video Editing Apps That Help You Raise Your Game on Instagram and Tik Tok
Imagine sifting through a folder of video footage made for your brand. You’ve got killer clips from a recent promotional shoot, along with some great scenes captured…
How dlvr.it’s Integration With Bluesky Can Help You Level Up Your Social Media Strategy
The emerging social media platform Bluesky presents some potential fresh avenues for brand development and engagement. The integration of dlvr.it social media automation with Bluesky can elevate…
Four Storytelling Techniques for Your Social Media Marketing Strategy
Storytelling can take your social media marketing strategy far beyond just promotion. It can weave a brand’s ethos directly into the fabric of its audience’s daily lives….
6 Ways to Leverage Social Proof in Your Social Media Management Strategy
In digital marketing, social proof has been the invisible thread that ties consumers to brands, nudging them toward a purchase based on the actions, reviews, or endorsements…
Influencer Partnerships: Collaborating for Social Media Success
Influencer marketing has become prominent because it blends authenticity and targeted reach. Rooted in the trust that influencers nurture with their audiences, this marketing strategy leverages their…
Using CRM Tools to Help Optimize Customer Relationships on Social Media
Businesses constantly adopt tools and strategies that enhance their social media presence. Their customers have built their home bases on platforms like Facebook, Instagram, and Twitter, so…
How to Set and Track KPIs for Your Social Media Management Strategy
In social media marketing, you need to measure and evaluate your efforts constantly. Navigating it all can be both exciting and daunting. You can equip yourself with…
9 Steps to Building and Nurturing Your Brand Community on Social Media
Brands keep seeking ways to foster deeper relationships with their audience. Social media is integral to brand building by nurturing communities centered around a brand’s ethos and…
Engagement 101: How to Create Connections With Your Brand on Social Media Platforms
Social media content marketing is now pivotal to customer engagement strategy because it has completely transformed how audiences engage with companies. Generating engagement with your brand on…
6 Ways that Automated Social Media Management Can Save You Time
The social media era has brought both myriad opportunities and tons of challenges to businesses. One of the perennial challenges lately has been managing an active social…
Social Media AI – Why It’s Useful and Important
Social media automation (social media ai) refers to software that automates certain aspects of social media marketing. This includes scheduling posts, tracking mentions, responding to comments and…