A 3-month Plan for Adding Social to your Marketing Mix
Social media is now the norm. Everywhere we turn, a high-ranking businessperson, blog, or magazine is pressuring us to replace traditional, “outdated” marketing methods with cutting-edge social media techniques. And without question, there is a lot to be said for social media’s brief yet transformative history. But if you’re like most marketers, you likely use some combination of search, display, and email marketing. These mediums have fueled your business with sales and leads for years. Is it not a bit hasty to suggest that we all ditch these proven mechanisms in favor of Facebook pages and Twitter feeds?
How to Build A Social Graph The Smart Way
If you’re like most individuals or businesses, building a social graph for your brand might seem like a very inexact science. The advice commonly offered tends to…
How Modern Marketers are Making Friends Before Making Customers
The classic marketing approach has always been a sort of “go for the jugular” strategy in which companies broadcast a sales message in some public forum and…
Content Curation Tip: dlvr.it + Google Reader Shared Items
This is the second in a series of blog posts explaining how content curators can use dlvr.it to power and simplify their curation efforts. Previous post in…
Social Media Time Travel: Schedule Posts For Future Delivery!
dlvr.it is pleased to bring you scheduled posting! You can create and schedule updates for your social networks now, and we’ll post them in the future! It’s…
Measure Your Social Media ROI: dlvr.it Integrates Google Analytics and Omniture
Social Media. You know you need to be there. But how do you measure social media ROI? How do you know if it is working? dlvr.it now…
Timing is Everything! Schedule Your Content Delivery
dlvr.it is excited to announce content delivery schedules! Now, you can schedule the days and times dlvr.it checks your feed for updates and posts to your social…
Twitter and Ads. Keeping Ads Out of Your Timeline
Today, Twitter announced that it no longer allows 3rd parties to place ads in the Twitter timeline. This means that publishers, bloggers and brands of all sizes…
Trickle: Spread Your Posts Out Over Time
Have you ever wished you could trickle your posts out over time, rather flood Twitter with a bunch of new items at once? Now you’ve got an…
How to Boost Social Media Engagement Using a Custom URL Shortener
Have you ever thought you’d like to add a little branding or personality to your short URLs? Now, dlvr.it makes it easy (and free) for you to…
How to Post Google Buzz to Twitter and Facebook: Get Your Buzz Out!
Sure, it’s easy to get Twitter to post to your Google Buzz. But what if you want to post your Buzz updates to Twitter (and Facebook)? That’s…
Facebook Distribution 101: Privacy
Posting content to Facebook can be confusing. In a series of blog entries, we aim to explain the many formatting options you have and how you can…