The blogger’s signature cry is “content is king.” These words express the need to churn out quality, entertaining, engaging content in order to…

Social media is now the norm. Everywhere we turn, a high-ranking businessperson, blog, or magazine is pressuring us to replace traditional, “outdated” marketing methods with cutting-edge social media techniques. And without question, there is a lot to be said for social media’s brief yet transformative history. But if you’re like most marketers, you likely use some combination of search, display, and email marketing. These mediums have fueled your business with sales and leads for years. Is it not a bit hasty to suggest that we all ditch these proven mechanisms in favor of Facebook pages and Twitter feeds?

If you’re like most individuals or businesses, building a social graph for your brand might seem like a very inexact science. The advice…

The classic marketing approach has always been a sort of “go for the jugular” strategy in which companies broadcast a sales message in…