Social Media Publishing Tools To Take Charge of Your Social Posts

The best way to grow your audience is to use social media publishing tools to help you post consistently throughout the week. This includes posting on Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, and even Tumblr. But it doesn’t end there. You must also make sure you are sharing relevant information about your brand, product, or service.

If you’re looking to gain followers quickly, you’ll want to focus on growing your following on the platforms where people spend most of their time online. For example, if you sell shoes, you’ll probably want to start by focusing on Instagram. If you run a restaurant, you might want to pay attention to Twitter. And if you work for an eCommerce store, you’ll likely want to keep tabs on Pinterest.

You can use social media publishing tools like to schedule posts across multiple channels at once. Or you can simply set up automatic tweets and pins based on keywords and hashtags.

Measure Your Social Media Platforms Performance in a Few Clicks

Social media management tools include publishing and scheduling tools – and are designed to make it easy to manage multiple social accounts from one place. They offer features such as scheduling posts, creating content, tracking performance, collaborating with others, and keeping tabs on your social presence on different platforms. These tools allow you to connect with people and engage with customers on multiple channels.

The key to success is finding the right tool that will help you get more out of each platform. Some tools have better analytics than others, while some have easier collaboration features.

When Choosing a Social Media Publishing Tool, Think About:

1) How many social networks do you need to monitor?

2) Do you need to track metrics (e.g., likes, shares, comments)?

3) Are you looking for a free option or a paid option?

4) What kind of reports do you need?

5) Does your business require mobile -friendly features?

6) How much does this tool cost?

7) Is it easy to learn how to use?

8) Will this tool be compatible with other software programs you already own?

9) Can you customize the look and feel of your dashboard?

10) How long has the company been around?

11) How big is the user base?

Social Media Publishing Tools Give Power to Your Business

Scheduling tools help you plan out what you’ll be doing each day so that you don’t have to worry about missing anything important. It helps you stay organized and focused while managing all of your social media accounts. Some of these tools will automatically publish your updates for you, but others require you to manually schedule them.

Social media management software allows you to easily create and share content across various social networks, to reach all your potential customers. The tool lets you add new posts, edit existing ones, schedule when they should go live – and then review the results with a reporting feature. When you’re ready to launch, you just click “Publish” and the update goes live.

What Is A Social Media Manager?

A social media manager is someone who manages social media campaigns for businesses. They may do this through paid services or through free tools available on the web. However, with a good social media scheduling tool, you will become your business’s social media manager without the expense of having to hire one – and you can achieve the same results as a marketing team.

Social media scheduling helps you plan out what you want to post on different platforms at specific times throughout the day. You can schedule posts ahead of time, or even set up automatic posting based on certain triggers. This way you don’t have to worry about forgetting to post, or having to manually update your status every few hours.

Social media scheduling tools help you post regularly on multiple platforms like Facebook, Twitter, LinkedIn, Instagram, etc., without having to manually input each individual post. This saves you precious time and helps you grow your audience faster. If you’re looking for one of the best social media scheduling tools, we’ve tested over 50 platforms and picked the best five for business owners.

1. Buffer

Buffer is a great option if you want to manage several accounts at once. You can set up automatic posting across all channels or just focus on specific networks. Buffer offers a 14-day free trial period. After that, it costs $19 per month.

2. Hootsuite

Hootsuite is another popular choice among marketers. With Hootsuite, you can manage your social profiles and schedule posts from anywhere. You can even use the app on mobile devices. Hootsuite offers a 7-day free trial period, followed by monthly plans starting at $15/month.

3. Sprout Social

Sprout Social is a powerful marketing automation tool that allows you to automate tasks such as creating email campaigns, managing contacts, tracking performance, and much more. Sprout Social offers a 30-day free trial period and then charges $10 per user per month.

4. is a simple yet effective and very powerful social media scheduling tool. It’s perfect for small businesses that need to post regularly and the features work across many social media platforms.

5. TweetDeck

TweetDeck is a web-based platform that lets you manage multiple social profiles from one dashboard. The platform also has an Android and iOS app available. You can create custom lists and view analytics data. TweetDeck offers a 14-day trial period and then charges $9 per month.

What Are the Benefits of Social Media Publishing Tools?

Social media scheduling helps you manage all of your posts across multiple social platforms at once. You can schedule posts ahead of time and track how many people see them. These tools are great because they save you time and effort.

They allow you to set reminders so you don’t forget about posting something important. A lot of times we forget to post things like birthdays, anniversaries, etc. Scheduling tools make it easy to remember what day it is.

You can even use them to automate repetitive tasks such as sharing social media content. For example, you could set up a rule where every Monday morning you automatically share a certain type of content. This way, you won’t miss another opportunity to promote your brand.

Steps to Creating a Social Media Calendar and Posting Schedule

There are many different types of social media scheduling tools available. Some allow you to set up automated schedules while others require manual input. If you want to automate your posting process, here are some tips to consider.

1. Choose a Social Media PublishingTool

The first thing you need to decide is on the features that you need. You can choose either from affordable plans to an expensive plan. Each offers slightly different features and integrations.

2. Add Multiple Accounts to One Schedule

If you work with several clients or manage multiple social profiles yourself, you’ll likely find yourself adding each account to a separate plan. This can be very tedious, especially if you’re trying to keep things organized. Fortunately, most tools offer the ability to add multiple accounts to a single schedule. Simply log into the tool and select “Add Account.” From there, you can add individual accounts or groups of accounts. Once added, you can easily switch between accounts within the same plan.

3. Use Filters to Set Up Your Plan

Most social media management tools come with built-in filters. These let you prioritize certain events based on date, time, location, etc. When creating a plan, you can filter out events that don’t apply to you. For example, you might want to post about upcoming holidays, but not every day during those weeks. Or maybe you’d like to post once per week, but not twice on the same day. Using filters makes it easier to organize publishing content.

4. Create Custom Lists for Different Types of Content

Some social media management tools have prebuilt lists. However, these often contain generic categories such as “promotions,” “news,” and “social media.” To get more specific, you may want to create your own list. This will help you better organize your content. It’s also helpful when you want to send a message to a group of people instead of sending it to everyone in your network.

5. Use as a Social Campaign Post Planner

Once you’ve created your plan, you can start automating tasks. Many tools allow you to do this by using rules. Rules are essentially mini-programs that perform actions based on conditions. For example, you can write a rule that says: “if someone mentions me on Twitter, then I should reply.” In other words, you can make an action happen whenever a particular event occurs.

6. Advanced Features – Track Results

Once you’ve finished setting up your plan, you can track its results. Most tools provide analytics so you can see how well your posts performed. For example, you may notice that one post generated a lot of traffic, whereas another didn’t generate much interest. By analyzing data from previous campaigns, you can learn which strategies worked best.

7. Integrate Social Media Publishing Tools With Other Applications

Many applications today support integration with social media management tools. For example, you could connect Facebook to your email program so that new messages appear in your inbox. Similarly, you can link your calendar to Google Calendar so that you know when you need to post something.

8. Manage Multiple Accounts at Once

If you use multiple social networks, you may find it difficult to manage them all individually – especially in real time. Being online at the optimal posting times across numerous platforms is very time-consuming. That’s why many tools include features that let you manage multiple accounts at once. You can view stats across all accounts, share links, and even sync your activity across platforms.

9. Advanced Scheduling Features

You can set up scheduled posts in bulk to chosen time slots, in advance – that is the joy of a content calendar. Some tools let you choose the exact time and date you want to publish. Others give you options such as “every Monday” or “at noon.” Scheduling posts ahead of time is great because it helps you avoid posting too close to deadlines. And bulk scheduling your posts is a huge benefit, as well.

10. Share Links Across Platforms

Social media management tools often integrate with other apps. For instance, you can share links via email, text message, or chat. This lets you reach a wider audience than just your followers.

11. Use Analytics to Improve Your Strategy

Analytics help you understand what works and doesn’t work. They’re especially useful if you’re trying to figure out which types of content perform best. For example, you’ll be able to tell whether your posts drive traffic or lead to sales.

12. Get Help From Experts

Some tools offer expert advice. These experts can answer questions about topics like SEO (search engine optimization), blogging, and marketing. If you have any issues, they can help you solve them.

13. Create Custom Lists

Most tools come with pre-made lists. However, you may want to customize yours. For example, you might want to add certain keywords to your list. Or maybe you’d like to create a list of people who follow you on Twitter.

14. Add Features As Needed

As your business grows, you may want to add more features. For example, some tools let you schedule tweets for specific days of the week. Others let you upload images directly from your computer.

15. Find New Followers

Most social media management tools also feature a search function. This lets you find new followers based on criteria such as location, interests, or gender.

16. Track Conversions

When you promote products or services online, you want to make sure that people are interested enough to buy. Many tools allow you to track conversions, including purchases, leads, and signups. Very important for an eCommerce business.

17. Promote Content Directly to Friends

Tools that let you send direct messages to friends can be helpful for promoting content. For example, you can say things like “Check this out!” or “Click here!” and directly take tome to a new offer.

18. Keep Up With Trends

Many social media management tools keep tabs on current trends. For example, you may see which hashtags are most popular right now.

19. Make It Easier to Post

Tools that let you easily post to various social networks can save you time. For example, some let you copy and paste a link into a tweet. Other tools let you quickly select an image from your computer.

20. Manage Multiple Accounts

If you run several different businesses, you may need to manage each one separately. Social media management tools can help you keep organized.

Social Media Publishing Tools in Depth

One of the biggest challenges of using any kind of automation software is managing all of the various accounts. Most social media publishing tools have an integrated dashboard that lets you view all of your accounts from one place. It also provides access to analytics data so you can see which posts performed well and which didn’t. The good news is that most tools will allow you to create as many custom dashboards as you need – a fantastic all-in-one platform for all your social media strategy.

Content Creation

The last piece of the puzzle is the actual content itself. If you’re planning to run a blog, then you should definitely check whether the tool has blogging capabilities. Similarly, if you’re looking to build a community around your business, make sure the tool includes forums and messaging systems.


Analytics is another important feature to consider. You may already use Google Analytics to track traffic to your site, but what about social media? A lot of tools include their own analytics, allowing you to see exactly where people are coming from and what they’re doing on your pages – and also understand your audience demographics.


Finally, you should pay attention to pricing. There are plenty of free tools available, but if you’re serious about growing your business through social media, you’ll probably want to invest in a paid solution. That way you can scale up your efforts as needed.


Finally, you should be aware of integrations. This refers to the ability to connect your social media accounts to other services. For example, if you have a website, you could integrate your Facebook page into your website so users who come across your page via Facebook automatically get taken to your website.

Why Do We Need Social Media Publishing Tools?

Social media scheduling helps us save time. If you are posting regularly, you don’t want to waste time creating each individual post. Instead, you can use a tool like Buffer to schedule everything for you. You can even schedule posts for multiple platforms at once.

This way, you can focus on what matters most – engaging with your followers. And since you aren’t wasting time creating individual posts, you can actually write longer, more meaningful messages.

Why Does My Business Need a Social Media Scheduling Tool?

A social media management tool helps you manage multiple accounts across different platforms. You can set up automated posts and schedule them to go out at specific times, allowing you to save time and energy while still maintaining consistency.

Social media scheduling tools are designed to help you automate repetitive tasks like posting, commenting, liking, sharing, and messaging. They allow you to easily schedule posts and comments, add hashtags, images, videos, and URLs to posts, and even send messages directly from within the app.

You can also track how many people engage with your posts and see what types of content perform best. Some apps offer analytics features like heat maps, demographics, and audience insights to give you deeper insight into your audiences.

With a social media scheduling tool, you can also easily switch between accounts without having to log out or delete your current account. When you’re ready to take it one step further, some apps let you connect your Facebook and Twitter accounts to sync activity across both networks.

FAQ – What Are The Top Benefits of Social Media Scheduling

Social media scheduling allows you to plan out your social media activities ahead of time. This way, you don’t have to worry about posting something while you are busy doing another task. You can simply set up the scheduled activity and forget about it. While there are many benefits to scheduling content, here are seven key ones:

1. You Save Time

When you use social media scheduling software, you save time because you do not have to check each individual platform every day to see what’s happening. Instead, you can just check your social media profiles once per week and make sure everything is running smoothly.

2. You Can Curate Content

You can easily find relevant content from around the web and share it with your audience. By sharing curated content, you can boost your brand image and build trust among your followers.

3. You Get More User Engagement

By creating engaging content, you encourage people to comment and interact with your posts. When you engage with others, you generate more traffic and leads.

4. You Gain Insight Into Your Audience

Scheduling lets you analyze your audience so that you know which type of content performs well. You can then create similar content in the future.

5. You Are Consistent

If you are consistent with your social media presence, you will gain more followers. People will notice when you consistently post quality content.

6. You Build Relationships With Others

When you schedule your posts, you get to know other people on social media. You can start conversations with new contacts and form relationships with influencers who share similar interests, all of which increase your audience engagement.

7. Scheduling Features Help You Stay Organized

You can keep all of your social media accounts organized by using a single dashboard. This makes it easier for you to stay on top of things.

Small Businesses Benefit From Social Media Publishing Tools

Social media publishing tools can help small businesses (as well as large corporations) manage their social media presence and interactions with customers and prospective clients. They let you post multiple times per day without having to log into each account manually. You can even schedule posts ahead of time. But what do you use these tools for?

Before Setting up a Social Media Publishing Tool

1. How much time do you spend managing your social media accounts?

2. Do you want to save time posting to different platforms?

3. Are you looking for a way to automate repetitive tasks like liking, commenting, sharing, etc.?

4. Is it important to you to keep track of how many likes/shares/comments you receive?

5. Does your company have a corporate Facebook page?

6. What type of posts does your brand typically publish?

Summary: Social Media Publishing Tools for Your Business

When it comes to social media scheduling tools, there are many options. But what do you really want out of one? Here are some things to consider when choosing a tool.

1. How much does it cost?

One important aspect to think about is how much money you’re willing to spend on a tool. There are lots of free options – however, paid options like SproutSocial and CoSchedule start at $49 per month. If you’re looking for something affordable, try those first.

2. What features do you need?

If you don’t plan on having multiple accounts, you probably won’t need anything beyond a basic plan with a social media scheduler tool. Other features include an analytics tool, email integration, and mobile apps. These aren’t essential, but they’ll make life easier. These will really help your marketing efforts – especially if you’re a medium-sized business.

3. Do you need integrations?

You might find yourself needing to integrate certain platforms together. For example, if you sell products on Amazon, you’ll likely need to connect your account to Facebook. This isn’t always possible, however. Some companies offer limited integrations, while others require you to pay extra.

Scheduling Tools With Support for Desktop and Mobile

Most social media schedulers support both desktop and mobile apps. They integrate into third-party applications like, Hootsuite, Buffer, and TweetDeck. And most offer some form of multi-platform support. This allows you to post to Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, YouTube, and even Snapchat.

A Short List of Social Media Scheduling Tools

Social media scheduling tools are essential for those looking to keep up with their online presence, schedule content in advance, check post performance with basic analytics, and set up a marketing calendar, without spending too much money. But there are plenty of options out there, and choosing the best one for your needs can be tricky. Here are some of our favorites.


Buffer is one of the most popular social media management tools on the market today. It offers unlimited users and unlimited scheduled posts, allowing you to easily maintain several social media sites at once. You can set up multiple schedules for each account, including daily, weekly, monthly, and even custom ones. This makes it easy to plan ahead and ensure that everything runs smoothly.


Hootsuite is another popular option for managing multiple social media accounts. With Hootsuite, you can view your activity across Twitter, Facebook, LinkedIn, Instagram, Tumblr, Pinterest, Foursquare, Google Plus, and YouTube. If you want to see what’s happening on one network, simply select that network from the dropdown menu. You can also choose whether you want to see just mentions, likes, comments, or shares. Finally, you can filter by date range, language, and location.


If you don’t want to spend money on a full-fledged social media management tool, Planoly is a great alternative. Like Buffer, Planoly gives you access to multiple social media accounts, including Facebook, Twitter, LinkedIn, Google+, and others. Unlike Buffer, however, Planoly doesn’t include a scheduler. Instead, you must manually enter your posts into the system. However, this does mean that you won’t have to pay anything extra for additional features.

dlvr.It is an excellent free social media management tool. dlvr.It lets you manage all of your social networks simultaneously. You can create multiple profiles, add them to lists, and assign tasks to specific people. The interface is clean and simple, which makes it easy to navigate. also has a built-in scheduler that will help you stay organized. It was designed as a one-stop solution for social media performance.


Schedulicity is a relatively new tool, but it already has a strong following. It allows you to manage multiple social media accounts simultaneously, including Facebook, Twitter, and more. It includes a scheduler so that you can plan ahead and avoid posting when no one is watching.

Social Media Management Tool Features You Need

Social media management tools vary widely in what they offer. Some focus on one aspect, such as scheduling posts, while others handle everything. They range in price from free to hundreds of dollars per month. Here are some things you want to consider when choosing a social media management tool.

1. What features do you need?

There are several types of social media managers. Each offers different functionality. For example, there are those that help you with content management – bulk schedule posts, post photos, monitor mentions, track likes, and measure performance. Others include powerful tools such as analytics, customer support, and mobile apps. You might choose a tool based on how much work it takes to set up and use. Or, you may prefer something that does more automatically.

2. How easy is it to learn?

Some of the most popular platforms are easy to use. But, if you don’t know where to start, you could spend hours trying to figure out how to change settings or add a feature. If you’re looking for a beginner-friendly option, check out Hootsuite, Buffer, Sprout Social, and TweetDeck. These platforms make it simple to log into multiple accounts and publish content.

3. Do you need customization?

If you plan to use your tool across multiple social networks, you’ll likely need customizations. This includes adding logos, changing colors, and adding widgets. Most social media management tools allow you to customize the layout of your dashboard. However, if you’re planning to use a tool for just one network, you won’t need customization.

4. Does it integrate with other software?

Many social media management tools integrate with email clients like Gmail and Outlook. This means that you can send messages directly from your inbox. Other integrations let you sync data between your favorite programs. For example, you can import contacts from your phone into your social media manager.

5. Is it compatible with my devices?

Most social media management tools have mobile apps. This makes it easier to access your account from anywhere. If you’d rather not download an app, you can always view your dashboard online.

6.  Will Social Media Publishing Tools Save Time?

The best social media management tools automate many tasks. This frees you up to focus on growing your business instead of managing your social media presence.