The social media era has brought both myriad opportunities and tons of challenges to businesses. One of the perennial challenges lately has been managing an active social media presence that projects your brand well. Most of us associate social media with leisurely scrolling on our personal accounts—but for businesses it’s often a time-eating chore. This is where automation can swoop in like a superhero, resolving multiple pain points faced by company social-media teams.

Social media automation refers to the use of tools and software that streamline and automate various tasks related to managing social media accounts. By leveraging automation, businesses can save valuable time and focus on other important aspects of their operations.

What Social Media Pain Points Can Automation Resolve?

Social media teams face a myriad of daily challenges that regular usage of automation tools can help mitigate, enabling teammates to pursue more strategic tasks that contribute to the bottom line. Here are just a few:

  • Overwhelming post volume. It can be a hassle to have to navigate the maze of posting on multiple social media platforms every day, especially since each platform requires different formatting, timing, and engagement. Social media automation tools can help you schedule and format these posts, which can in turn ensure consistent brand messaging, and save you precious time and resources.
  • Content-generation burnout. Having to post content on your socials about the content you just added to your site or blog compounds your task list. And generating new social media content during crunch times in other parts of your operations can increase task fatigue and reduce team morale.
  • Analytics overload. If you’re trying to expand your brand online while continuing to operate and deliver, sifting through detailed analytics can be a challenge. Automated tools can transform complex data into digestible reports, spotlighting what truly matters.
  • Branding inconsistenty. It’s essential for your brand that you strive for a unified voice across platforms. Social media automation helps you retain your brand voice, and shield the brand from inconsistency and confusion.

  • A clock face with the hour numbers replaced by social media terms like News, Post, Tweet, Blog, Like, Chat, Link and Share.
    By leveraging automation, social media teams can save valuable time, and focus on strategy and other areas of operation.

Why Inefficiency is Kryptonite for Your Social Media Strategy

In the fast-moving environment of social media, inefficiency isn’t just a setback—it can be a potential death knell. Every moment counts, and a delayed response to a prospect or customer can translate into a lost opportunity. An inconsistent post can weaken or damage your brand identity. Imagine painstakingly creating content only to post it at a time when your audience isn’t active. That’s not simply a wasted post, but wasted effort, resources, and potential engagement. Inefficiency on social media is about lost time and the kind of missed opportunities no business can really afford. And that’s exactly where automated social media posting becomes invaluable, turning inefficiencies into strengths.

Saving Time: An Imperative for Social Media Teams

The stakes are high for enterprise social media teams. These teams don’t just manage a singular brand voice; they’re curating multiple narratives across diverse product lines, geographies, and audience segments. Every minute they spend on manual posting tasks is a minute diverted from strategic initiatives that can genuinely drive brand growth.

By adopting posting automation, these teams can free themselves to focus on high-impact activities. With the newfound time, they can deep dive into audience analytics, crafting more personalized engagement strategies. They can innovate content formats, test new engagement channels, or refine their brand’s voice based on real-time feedback. They can also put time into proactive crisis management, preparing for potential PR challenges. Social media automation also gives teams bandwidth to explore emerging platforms or technologies, ensuring the brand remains at the forefront of digital innovation. In essence, while posting is foundational, automation ensures it doesn’t overshadow the strategic undertakings that can catalyze brand evolution on social platforms.

A symbolic illustration shows how you can automate a social media post about your new website or blog content via RSS.
dlvr.it lets you use RSS to immediately auto-post or queue up a post about new content on your site or blog.

6 Time-Saving Features of Automated Social Media Management

    1. Scheduled Posting: Planning ahead is the first step toward managing your time more efficiently. Automated tools let businesses draft content and schedule it to post during peak engagement times. Instead of scrambling daily to create posts, you can strategize a month or even longer in advance. It not only ensures consistency but also frees up your time for other pressing tasks.
    2. Bulk Uploading: You’ll remember how time-consuming and tedious to upload each of your social media posts individually. Once you start automating your social media posting, you can conveniently prepare several weeks’ or months’ worth of content and upload it all at once. It minimizes the repetitive tasks and ensures that your social media presence remains active and engaging.
    3. Integrated Platforms: Jumping between different platforms is a time-drain and a potential source of errors. With automation, businesses can manage multiple platforms from one central hub. This integration means a single post can be formatted and scheduled for various platforms seamlessly. Efficiency and consistency combined!
    4. Automated Sharing: It shouldn’t be an extra manual task to post on your social accounts about new content on your website, blog, or other social networks. With dlvr.it, you can set auto-posting about that content via RSS. It can either go out immediately or get added to a queue and be sent out on a schedule.
    5. Recycling Posts: During extremely busy parts of your business cycle, you don’t need to carve out time that you don’t have to generate new content. Features like EverQueue on the dlvr.it platform enable you to automatically reuse your best posts fill the gaps and keep driving traffic to your site.
    6. Performance Insights: Delving deep into metrics can be a prolonged process. Automation tools present these insights in an actionable, user-friendly manner. No more getting lost in a sea of numbers. Instead, businesses get clear guidance on what’s working, what isn’t, and where to focus their efforts next.

    A symbolic drawing represents how the same content can be circulated through Pinterest, Facebook and LinkedIn.
    Features like EverQueue let you automatically reuse your best posts to fill the gaps and keep driving traffic to your site.

  2. Using the right tools to leverage the digital shift

    The constantly evolving realm of social media demands adaptability, precision, and timeliness, and automation tools let you navigate these demands. The equation is simple: integrating automation means you get to change your social media approach from reactive to proactive. Businesses—including your competitors—aren’t just saving time with these tools but reclaiming it, and engaging more deeply with their audiences. Automation enables you to innovate, strategize, and genuinely connect. The tools that empower businesses to be more present, more responsive, and more strategic are nothing less than necessary for sustainable growth. Harnessing the power of social media automation ensures that you don’t just survive the digital shift, but thrive in it.