Social Media Roundup [Week of November 22, 2015]
Time flies! Since it’s not easy to follow, read and catch-up with everything, our weekly roundup is here to help you stay on top of all the latest in social media and other interesting facts, trends, and tips.
This week featuring:
1 – What’s Oxford Dictionaries word of the year? Close your eyes. Think deep. Don’t scroll down. Take a guess.
2 – Two Top Tweets of the week
3 – Three Social Media Growth Hacks
4 – Four Productivity Tips
First: 2015 Word of the Year
So long language! An emoji is named ‘Word of the Year’
Oxford Dictionaries has named its pick for Word of the Year — and it’s less a pick than a pic. That’s right: out of all the newly popular “words” to capture the “ethos, mood, and preoccupations of 2015,” the winning choice is 😂, a.k.a. the “Face with Tears of Joy” emoji.
Sign of the changing times, or a desperate attempt for Oxford Dictionaries to stay relevant? You decide. Read more.
Two Top Tweets
1 – 42.2K Shares: Inside Mark Zuckerberg’s Bold Plan for the Future of Facebook
I’m killing time in the Frank Gehry–designed Building 20, whose signature feature is its soaring 434,000 square feet of open space, the latest addition to Facebook’s campus in Menlo Park, California. A PR handler is explaining why CEO Mark Zuckerberg is running slightly behind schedule for our chat. I express surprise. Mark still fixes stuff?
“To say he’s actively involved,” she confides, “is an understatement. He notices things that are broken before anybody.” Read more.
2 – 5.2K Shares: Behind The +1: Meet The New Google+(Plus)
Google+ has always been a project for Google, regardless of what you’ve read in the media. With projects, come changes…and there have been quite a few for Google+ this year.
Three Social Media Growth Hacks
1 – 9.6K Shares: Conducting a Social Media Audit
Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand names, and consumers often trust those social media messages more than advertising or news articles about the brand.
Research has shown that this “electronic word-of-mouth” is seen as reliable by consumers and significantly affects a firm’s perceived value. I developed a social media audit template for the book Social Media Strategy: Marketing and Advertising in the Consumer Revolution from the principle of the Five Ws that is taught to journalists: who, where, what, when, and why.
2 – 2.1K Shares: How to Make Every Piece of Content SEO-Friendly
SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those “dark arts”? They’ll get your site penalized or delisted.
Even though the basics of SEO are common knowledge, some misunderstandings still exist as to how it’s all applied, including these questions:
- What does “SEO friendly” mean?
- What about keywords?
- How many keywords should I use?
- How many times should I use the keyword in the content?
- How do I achieve semantic relevance?
Most businesses are now using content marketing in some shape or form. However, many business owners still don’t fully understand how to use content to help them achieve specific goals; namely, increased traffic, leads, and sales.
Here are 50 tips to help you get ROI from your content marketing campaign.
Four Productivity Tips
1 – 5.8K Shares: 6 Remarkable Productivity Tips Musicians Can Teach You
Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.
B.B. King was known as “King of the Blues.” He said he attained his throne following two simple rules: “I never play out of my range, and I let my manager handle the business side of things so I can keep playing the music without distractions.”
Another way to say this is: Concentrate on what you’re best at and let someone else (paid, volunteer, app, or partner) take care of everything else.
2 – 2.8K Shares: The 31 Best Tools for Improving Your Writing Skills
Words are hard.
Whether you’re a published author or just getting started with blogging, it’s not always easy to string words together in a way that makes sense, sounds good and makes the reader feel something.
Luckily, there are a slew of great tools you can use to help improve your writing.
3 – 15.6K Shares: How To Actually Be More Productive, By The Guy Who Designed Facebook’s Productivity Tool
I’m a software developer, designer, and entrepreneur. I’m the co-founder of Asana, team productivity software that many great companies (e.g. Uber, Pinterest, Dropbox) use to run their companies. Back when I was an engineering manager at Facebook, I designed the internal team productivity tool that the company still relies on.
Suffice it to say, I’ve been obsessed with productivity for a long time.
4 – 12.7K Shares: 5 Tips to Read 100 Books a Year
To be a successful entrepreneur, you must increase the quantity and quality of the books you read.
The Cliff Notes:
- Learn How to Speed Read
- Don’t Read Cover-to-Cover
- Set Time Limits
- Read the Easy Books First
- Only Read the Best Books
Read any good books lately?
Have any social media tips or tricks to share?
We’d love to hear from you!