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Cafe Grabriel Oakland, CA Dlvr.it Interview

Social Media and Oakland Small Business, Café Gabriela

Last Updated:10 years ago By Debra Garber Time to Read: 1 minute

Cafe Gabriela, Oakland, CAThe Oakland dlvr.it team recently sat down with Penny Baldado, owner of Oakland’s Café Gabriela, to discuss how social media can assist a small business.  With a limited budget and little time to spare, Penny had three questions:

1. What can she do with social media?
2. Does she need it?
3. How much does it cost?

From Café Gabriela’s Yelp page , it is clear Penny and her business partner, Kristi Lambert, have created a winning and well-liked business.  They are committed to supporting local suppliers, coining the term “locally engaged” on print media and store front signage.  They make kick-ass sandwiches, fresh salads and serve local pastries, all highlighted on the sandwich board prominently displayed on the sidewalk outside.  The Oakland dlvr.it office can personally attest to incredible Blue Bottle coffee, organic mango ice tea and dry cappuccinos.   In a recent article on Downtown Oakland from the East Bay Express, Café Gabriela was mentioned as a:

“sunlit little sandwich shop that’s already gained a cult following for its mouthwateringly delicious pulled-pork sandwiches and super-friendly service”.

Great tag lines, friendly personalities, cult following, organic growth, and hard working civic minded individuals make up the team behind Café Gabriela.  So, where does social media fit into this mix?  Answer:  EVERYWHERE.

The three most important reasons why small businesses need to leverage social media are:

  • To connect with customers,
  • To increase visibility, and
  • To aid in self promotion

Every referral, smile, handshake and flyer to Yelp, Foursquare, Facebook, Twitter and beyond, are all an important part of the social media mix.  Consistency is the key. Small businesses do not have to spend much to get great results.  Zoomerang.com reports that a majority of small businesses surveyed spend less than $100 to market on social media channels.

Small independent hands-on business owners like Penny, need to carve out time to engage with their customers.  This may be the greatest challenge of all for a small business owner. Penny and Café Gabriela are on the right track.  However, due to time constraints, Penny is not able to update her Facebook page during the day.  The dlvr.it team discussed the use of the scheduled posting tool through dlvr.it.  This would allow Penny to post content to Facebook and Twitter on her own schedule after the dust settles from her busy day.  Dlvr.it just needs to know what days and times you want to post content, and it will be delivered right on time.  Timing is everything!

The Oakland dlvr.it team is always happy to sit down with local merchants and small business owners in our neighborhood to talk about your social media needs or better yet, just to chat and get to know each other!

Put Your Social Media on Autopilot

Save time. Boost traffic. Eliminate stress.

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Category Content Optimization| Featured| Interviews Tags Cafe Gabriela| content creation| content optimization| dlvr.it features| Oakland| SMBs| Social Media

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About Debra Garber

VP of Finance & Operations, Chief Content Contributor, and backyard chicken farmer. I happily share my experiences traversing the wilds of social media. Will trade social media tips for fresh organic eggs. Motto: "Live the life you love, love the life you live."

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Reader Interactions

Comments

  1. George Ofwona

    March 19, 2012 at 10:13 AM

    Great to have this mostly about OAKLAND,Thanks a lot Guy’s !… 

  2. Cafe Gabriela

    March 21, 2012 at 8:16 PM

    Thanks Debra and the rest of the dlvr.it team for your time, insight and support in Cafe Gabriela! Great article…

  3. P V Ariel

    May 2, 2012 at 10:57 AM

    Hi Debbie

  4. P V Ariel

    May 2, 2012 at 10:59 AM

    Hi Debbie,
    Ok let me call that
    nice to be here
    though joined sometime back
    i was inactive for sometime
    and now back with a bang
    would read more here then
    start, i am at g+ and other
    places
    This post is an informative one.
    Keep posting, keep inform
    Best Regards
    Phil

Trackbacks

  1. 39% of Business Owners Will Spend Money on Facebook Marketing in 2012 | Marketing Consultant, Marketing Coach, Small Business Marketing, Client Attraction, Attraction Marketing Melbourne, Sydney, Brisbane says:
    March 25, 2012 at 3:03 PM

    […] Social Media and Oakland Small Business, Café Gabriela (dlvr.it) […]

  2. ReBlog: 9 Small Business Social Media Success Stories says:
    April 11, 2012 at 7:25 AM

    […] Social Media and Oakland Small Business, Café Gabriela(dlvr.it) […]

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