What’s Your Social Media Backup Plan?
(#TechTalkThursday) If you are a parent, you know there is no truer statement than this one from an old African proverb, “It takes a village to raise a…
Protect Your Assets: Advice from an HR Expert on Managing Employees Usage of Social Media
(#WorkLoadWednesday) Social media in the workplace is the “norm” in today’s hyper-connected world. At any moment, your employees might be updating their Facebook status, re-tweeting a favorite post or networking…
Tools to Create Quality Infographics that Boost Social Shares
(#ToolboxTuesday) What’s your stance on infographics – like or dislike? Four years ago, I had no idea what an infographic was or why you should consider including…
3 Search Engine optimization Tips Resulting in the Most Growth
Basketball is a fast-paced sport that requires focus. During a game there can be many distractions for young players – fans, parents (especially your Mom), coaches, teammates, and…
Why Email is Still a Killer App for Instant Social Sharing from a Smart Phone or Tablet
(#TechTalkThursday) Have you ever been standing in a long line at Starbucks and suddenly, a great idea or the solution to a taxing problem pops into your…
Time Saving Best Practices to Replay Content Without Compromising Traffic
(#WorkLoadWednesday) My son and I enjoy watching the History Channel TV Show American Pickers. The hosts, Mike and Frank, travel the United States in their white van…
An Easy Microsoft Word Plugin That Will Actually Boost SEO
I have a secret to share. Nothing earth shattering but, nonetheless, something some would say, I should keep to myself. My sister says I share way too…
5 Tips to Craft a Meta Description that Drives Clicks from Google
Before Twitter forced us to write concisely in 140 characters, Google actually led the way in character limitations. Put this lens on Google search for a minute…
How to Track Every Social Media Link with Google UTM Codes
If you look at your Google Analytics data, it can be overwhelming. There are so many variables to review and things you can adjust to get your desired results….
How to Find the Perfect Social Media and Blog Post Frequency Using Data
(#WorkloadWednesday) Unlike my coworker Bill, who completes several items on his to-do list before I brush my teeth, I am not an early morning riser. Up at 5:00…
How to Track Social Media Performance without Spending a Dime
(#ToolboxTuesday) When I’m not working at dlvr.it, you can find me coaching youth basketball. At the onset of every season, I create team goals and work with each player to…
How to Write Better Headlines for Every Social Media Post
Want to succeed with social media? I know you do. Simple: write better headlines! I must confess. I’m guilty of judging a book by its cover. I’m…
How to Convert Your Twitter Favorites into a Feed of Customer Testimonials
(#TechTalkThursday) My son is at the age now where he gets notes from girls at school (I assume he writes them back), all innocent puppy love stuff. Things like, “I…
How to Prevent Blog Post Blunders and Other Grammar Pet Peeves
One of the many hats I wear, both at home and at work, is spell check queen and Copy Editor. At home, I began as a spell checker,…
One Minute, One Tool for Real-time Social Media Brand Monitoring
(#ToolboxTuesday) While working in the marketing department of a large logistics company as an intern in the early 90’s, I was responsible for brand monitoring and competitive intelligence….