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How to Best Capitalize on Shopping Frenzy Using Your Brand Advocates
By turning your brand advocates into Tweeting elves this holiday season, your business can amplify your holiday campaigns, reach new audiences, and increase…
Up Your Twitter Engagement to Kickstart Holiday Sales
With the holidays fast approaching, there is no time like the present to up your Twitter engagement. This week’s Social Media Minute is…
21 Proven SEO Metrics You Should Be Monitoring for Epic Success
Monitoring your SEO metrics on a daily, weekly and monthly basis is vital to ensure search health, but it does not have to be overwhelming….
3 Free SEO Tools You’ll Love for a Quick and Easy Website Audit
For the cash-strapped business owner, a must have is access to Free SEO tools for the purpose of performing a thorough website audit that…
5 Absolute “Must-do’s” Before You Hit Publish on your Social Media Post
(#WorkloadWednesday) While I was growing up, my Mom was a primary grade school teacher and my Dad, Superintendent of Schools. No day went…
How to Give Your Blog a Personality and Attract More Readers in 3 Easy Steps
(#MarketingMonday) When I was young, I took a personality test at the local county fair. The “computer” worked from a basic algorithm to…
Protect Your Assets: Advice from an HR Expert on Managing Employees Usage of Social Media
(#WorkLoadWednesday) Social media in the workplace is the “norm” in today’s hyper-connected world. At any moment, your employees might be updating their Facebook status, re-tweeting a…
Tools to Create Quality Infographics that Boost Social Shares
(#ToolboxTuesday) What’s your stance on infographics – like or dislike? Four years ago, I had no idea what an infographic was or why…
An Easy Microsoft Word Plugin That Will Actually Boost SEO
I have a secret to share. Nothing earth shattering but, nonetheless, something some would say, I should keep to myself. My sister says…
How to Find the Perfect Social Media and Blog Post Frequency Using Data
(#WorkloadWednesday) Unlike my coworker Bill, who completes several items on his to-do list before I brush my teeth, I am not an early morning…
How to Prevent Blog Post Blunders and Other Grammar Pet Peeves
One of the many hats I wear, both at home and at work, is spell check queen and Copy Editor. At home, I began…
5 Easy Steps to SlideShare Success (Social Media Grow Tip)
Updated September 22, 2016. Do you use SlideShare as part of your B2B social media marketing strategy? If you’re busy like me, you may…
How I Increased My Social Media Productivity by Working Smarter in Just 5 Minutes
(#WorkloadWednesday) I wear many hats in our small business. To complete my work as a blog contributor, copy editor, researcher and a cost conscious accountant,…
Basic Image Attribution and Optimization Rules for Better Social Media and Blog Posts
(#ToolboxTuesday) If you’ve been reading our blog lately, you may have noticed a couple recurring themes. We spend a considerable amount of time discussing the importance…
How to Use Hashtags to Boost Social Media Engagement [Infographic]
You know you lack any degree of hipness when your thirteen-year-old son starts speaking to you in hashtag-ese (if you’re wondering “what is…